Full product concept. Macro Nutrition – Container concept modeled in Bonzai 3D, graphic wrap created in Illustrator and Photoshop.
This started as an assignment to develop product packaging for an idea that focused on 3 Flavors. I decided to develop a concept for a Nutritional company, creating the Full Branding image. From the Logo’s, Products, Flavours & Containers. A lot of reference was placed towards pre-existing Health & Wellness companies, mainly the MuscleTech & Optimum Nutriton brands. They’re designs are pretty fresh and up to date compared to a few of the lesser known brands. After I had my reference material, I went into creating the container – which was pretty simple. The container was designed so the lids would cup the next container that sat above it, Creating a more balanced display when placed in a store setting. There also was some thought put into the inside of the container that showcased how the protein would have been dispersed for a mixed container. Something that I haven’t seen done yet. (I’ll update the gallery with a photo of this example shortly). After I completely this stage I created the logo and decided on the flavours for the proteins. The fruits were created in Illustrator & Photoshop and then placed onto a rough design of the label which I knew would wrap around the containers. A little bit of graphic design & it was ready to be mapped onto the 3D model & rendered out.